About Rozel

Corporate Profile

Rozel marks the company’s 25th anniversary milestone achievement and offers a truly luxurious experience when it comes to experiencing the distinct quality and sheer comfort of Rozel’s genuine leather range of furniture.

Rozel’s furniture seeks to imbue first-class luxury for discerning customers who want only the best for their lifestyle. Growing from strength-to-strength, Rozel has extensively expanded its product portfolio; from a single sofa range, it now widely offers furniture catered to the living room, dining area and bedrooms.

With the launch of brand new Rozels’ showrooms, customers can feel the difference for themselves while covering elegant displays. As with all Rozel showrooms, customers also enjoy the convenience of trying out the numerous furniture available in order to pick one that best suits the individual’s taste and lifestyle.

Rozel now has 17 furniture galleries across Malaysia where you can truly experience the Rozel difference and its expanded range of furniture & its accessories under one roof.  All of which deliver customer satisfaction, pure comfort and simple luxury – the basis of Rozel’s brand recognition within the industry and beyond for all these years.

The Rozel showrooms are elegantly decorated with actual display settings to inspire customers on how they could furnish their own homes, the right mix and match of products and also how to add on the cosy atmosphere in their homes.

About Rozel
About Rozel

This launch reflects a coming of age since the company’s humble beginnings 25 years ago. The quest for seeking only the best quality furniture accelerated the evolution of the Rozel brand.

Rozel has earned the reputation as a lifestyle furniture and furnishing store with Rozel Gold and Rozel Lifestyle collections, dining sets, cabinets, decorative items and bedroom furnishings which are all available under one roof.

OUR VISION

Rozel‘s furniture seeks to promote a quality lifestyle for the discerning customer. Rozel aspires to develop comfortable, quality and trendy furniture to meet the needs of the people. Rozel’s focus is on interpreting the following principles – customer satisfaction, pure comfort and simple luxury, which have become the basis of Rozel’s brand recognition within the industry and beyond for the last 20 years.

At Rozel, growing a trusted brand is not only reliant on product quality, but also interaction with customers and their overall experience.

OUR MISSION

For How You Live – Rozel’s furniture are not only essential piece of home furnishing products, but also a perfect channel to display your unique taste, showcase your status and communicate your values.

AWARDS & RECOGNITION

Through its commitment to excellence, Rozel Corporation has garnered numerous significant awards for the brand.

In one of its greatest achievements, the Rozel brand was recognised for raising the standards as it took home the National Creativity & Innovation Award in the year 2004.

Presented by the Malaysia Design Technology Centre (MDTC), it is an award that honours local companies for their outstanding initiatives to enhance their brands through creativity and innovation.

Rozel has also continuously proven itself by consecutively capturing The BrandLaureate SMEs Best Brands Awards in 2009, 2010 and 2011 under the Best Brands Consumer Home Furnishing category.

THE BRANDLAUREATE
CHAPTER 2009

THE BRANDLAUREATE
CHAPTER 2010

THE BRANDLAUREATE
CHAPTER 2011